Rescued food has a new online home

Case Study: Rescued food has a new online home

Nourished for Nil collect surplus food from supermarkets, manufacturers, growers, cafes and private gardens, and distribute it to the Hawke's Bay community for free. 

Having grown rapidly since launching in 2017, the charity needed an upgraded digital presence that reflected their evolving reach and impact. They partnered with WebShed to replace their Wix site with a modern, high-performing web platform tailored to their needs.

• Explore Nourished for Nil website

The WebShed team developed a clean, vibrant aesthetic inspired by the fresh produce Nourished for Nil rescues every day. The layout focuses heavily on ease of use, ensuring visitors can quickly find service locations, operation times, and volunteer opportunities.

Key objectives included:

• Clean Visual Identity:
  A fresh, modern design utilizing rich colour accents inspired by the produce rescued.
• Effortless Navigation:
  An intuitive menu hierarchy structured entirely around core visitor tasks.
• Impact Visualization:
  Prominent, real statistics displaying the exact volume of food rescued and community impact made.

The final result is an engaging digital hub that highlights the charity's mission, celebrates its dedicated volunteers, and streamlines access to essential community services.

What Nourished for Nil had to say:

"Lee and the team at WebShed have created an appealing, highly functional site that more than met our brief. From design to execution, every step came with great communication, advice and responsiveness. We are delighted to partner with WebShed for all our website needs.""

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